Empower Network Blog Review- Not Ranking Anymore, What Happened?
Do you have an Empower Network blog?When it first launched, these blogs were ranking quite well, but there’s no doubt that the cookie-cutter EN blogs aren’t ranking that well anymore. After April 2012, Google made some changes that affected paid-blog networks which made an impact to the EN blogging system. Then after the May 2013 Google Penguin 2.0, the blogs got hit a lot harder again. I can see that a lot of EN blogs are grouped together towards the 7th and 8th page search results for high-traffic keywords. You have noticed that EzineArticles and many other article directories got hit by Google, but at least EzineArticles only accepted quality content.
Here’s an example of how I did a quick search for “Empower Network review”. There should easily be lots of EN members’ blogs showing up on the 1st page, right? I know I would see them all over the place. I actually scrolled through 15 pages! And I still could not find an Empower Network blog ranking for these keywords. That’s a huge red flag. This is supposed to be their main product, and it looks like it’s not working anymore. What are members supposed to do now?
That’s one of the biggest flaws with the whole system: “blog about anything and make money”. No no no. You can’t just blog about anything and expect to make money. There is a whole science behind finding a niche, targeting keywords, and building blog posts around these keywords to rank on Google, generate traffic, and monetize the traffic. You’ve got to know what kind of visitors you’re attracting to your website. Some visitors are looking to browse, looking to buy, and looking to bash. It’s possible to get 1000 hits on your site and not make a dime. On the other hand, you can get 50 hits and score $400. You have to understand the process correctly. You have to know your market, know how to sell, know your product, and know your conversion ratio. You don’t just blog about nonsense and expect to make sales. Unless you’re a celebrity with 1 million followers, then you might be able to.
I actually joined the Empower Network hoopla a while back because it looked promising, but now I bailed out after realizing what the business was really about. I was actually able to rank on the 1st page with my EN blog, but because of what I already knew about SEO and not because I actually learned anything through their training.
[note color=”#fffae5″]Note: One of the most heart-breaking things I’ve seen, is this one lady who is so dedicated to blogging about making curtains and tiebacks. It’s her passion and she seems to know a lot about it. I mean, her posts are really good and very informative. They make me want to make curtains just by the way she instructs on her posts. Diagrams, pictures, and everything. Too bad she’s wasting her time and not only that, uploading all her work to a domain she doesn’t even own. It almost saddens me because I know for a fact she has put in some hard work by the quality of those posts. None of them are ranking.[/note]
I knew what Empower Network was about all along. It is a content farm for David Wood and Dave Sharpe. What better way to expand your empire than to have 1,000’s of money-hungry people blog on your site which keeps growing and keeps bringing in sales from search traffic, spamming FB, and email lists? They essentially have a big army of bloggers where 1,000’s of individuals contribute just a little bit each. All these little bits add up. This is the real purpose behind the blogging system. Unfortunately, that’s now gone. Google has cleaned house and now I can’t see Empower Network blogs in the first pages of search results anymore for keywords I know they used to rank for or keywords worth blogging about. Where’d they go?
The training videos for Empower Network blog product ($25 per month) pretty much just tell you to upgrade to the higher cost products. There is no valuable content. No instruction on how to blog. Only “8 core steps” you’re supposed to do daily, in which even the top leaders are not consistent with. Think of this product as mostly one big upsell and a blog. In fact I have checked the blogs of some of the top-leaders and have found the majority of them are not even “blogging daily” which is what the whole concept of the business is supposed to be about!
So let me recap what has happened to the Empower Network blogging system. No longer do search engines such as Google appreciate EN clogging up search results with unfiltered content, so it looks like they might even de-index Empowernetwork.com itself pretty soon. We will see with the next algorithm update. Now it seems the two Dave’s have moved their following onto another search platform: Youtube. They have added another product to their business for their followers to buy: a video training course. Oh boy. Here we go again!
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